4 Ways to Get People to Talk About Your Lawn Service With Something Unique

While looking around Small Business Brief, I found an article on Andy Sernovitz's blog about how to Make it Goofy, Make it Outrageous, and Make it Last. This article talks about how to do something ridiculous with your product or service and get people to notice/talk about it. Some of the examples of this phenomenon listed in the article are Trader Joe's 10 pound candy bar, the Pirate language for Google Search, and a 300 year warranty (as opposed to lifetime) on the furniture of a Swedish company called Brikolor.

The whole idea is to do something crazy and noticeable so that people will be more likely to use your product or service. I'm sure these ideas can be used to market your teen lawn business as well.

1) Wear something noticeable

A great way to advertise your lawn service is to be seen by neighbors while you mow a customer's lawn. To increase visibility, wear a bright t-shirt or an eye-catching hat while you mow. If you wear something with a dull shade, like brown or black, you will blend in with the scenery. However, a bright red shirt or a funny-looking hat will cause your customer's neighbors to walk over and start negotiating prices with you. Nick recommends it, and I do, too.

2) Liven up your mower

Paint your mower an outrageously bright color, or make some kind of cool design like flames. The effects of decorating your lawn mower can be two-fold: The first effect is basically the same as the first "outrageous" idea: get the neighbors to notice you. However, if your mower looks downright sexy, people will start to talk about you. Not only will George who lives next door know about your service, but also his friend who lives a couple blocks away. Using this idea could very well jump start word of mouth (WOM) for your business.

3) Liven up your flyers

Make people actually notice your flyers by adding a clever picture or slogan.

"Hey Fred!"

"Yes, Sherry?"

"Look at the picture on the flyer those kids put on our doorstep!"

"Haha. You know, the grass IS getting kind of long..."

Check out these two sites for lawn business slogan ideas:
Slogans/Catch phrases
Good Slogans For A Lawn Mowing Business

4) Offer a Ridiculous Service

Offer as a service something far-fetched like cutting a customer's grass with a machete, advertised on your flyers.

"Fred?"

"Yes, Sherry?"

"Want to get the grass cut with a machete?"

Just get people to notice your flyers.

I'm sure there are many more ideas out there, these are just a basic few I thought of. Now, go out there, and do something crazy with your lawn business!

Labels: business