I really enjoyed reading Nick Tart and Emil Motycka's 80 page "Official JuniorBiz Lawn Mowing Guide". It was, as promised, extremely thorough and I must say was chock-full of fabulous and necessary information for you teen lawn business. I definitely recommend buying it for $11.95
here (affiliate link).
The Review
The eBook is divided into two parts: a "How-to" section and a "Tips" section. On Nick's selling page, he very accurately describes each section.
The 'HOW-TO' section takes a simple stage-by-stage, step-by-step, easy to follow approach to inform you how to start, run and manage your very own lawn service. The 'TIPS' section is chock-full of pointers and tidbits of information to improve your lawn mowing service once it is up and running.
Exactly. Now I will move into telling you what kind of information you will be finding in this eBook.
The "How-to" Section
At the very beginning of this section, some good, tough questions are asked about whether or not you are prepared to take on a lawn mowing business. Just after this, there are some good tips for setting goals for your teen lawn service.
Next, the eBook talks about equipment. It explains thoroughly how to perform and everything needed for its stated essential services: lawn mowing, trimming, edging, lawn aeration, leaf removal, and re-mulching. It also tells how to use and maintain all the equipment needed for these tasks.
I loved all the helpful little hints and information. One example has to do with mulching.
For your information, the industry average for installing mulch is 1.2 hours per cubic yard. Feel free to charge up to $40 per cubic yard (about $33 per hour) for this service.
I will be making sure to keep this in mind next time I do a mulching job.
Later on, the book gets into marketing. It has lots of very interesting advertising methods that I hadn't thought of before. There are also some great ideas for what to put on your flyers/other advertising.
In its next stage, the eBook outlines how you should price your services. The ideas presented in the book have a bit more on analyzing the competition than
mine and less on pricing based on the work you do, but I think you can link the two ideas and come up with a really good idea on how to charge customers. There are also some great tips and ideas on collecting payments from customers.
One very important part of your lawn service is communicating well with customers. This eBook has some very straightforward but important ideas on how to talk to and make good impressions on customers.
Next, there is an essential section on how to mow and weed eat professionally. I certainly learned a good bit from this part, and I think you can, too.
Later, there are good tips on retaining customers every year as well as how to extend your business through to the rest of the year. Not only can you grow your business by lengthening its time of operation, but also by hiring friends, purchasing new, better equipment, and pursuing commercial jobs, all of which are covered in this eBook.
The "Tips" Section
The beginning of this section consists of all different kinds of safety tips. These range from mowing safety to gasoline safety to the kind of clothes you should wear while on the job.
Next, there are some great tips that can help you become more efficient at mowing and weed eating. Also, some advice is given on how not to kill the lawn. Very useful stuff.
Nearing to the end of the book, you can learn how to keep your customers happy and just general business to help you make your teen lawn mowing business the best it can be.
The second to last item was a list of some "outstanding" internet sources. (Teen Lawn Care was among them, of course. :p) One of the sources, www.themowboy.com, was a dead link, however. I have visited most of these websites in my time on the internet, and can attest to their helpfulness.
To wrap up the eBook, there is a great glossary of business terms, which I found very useful. They seemed relevant and all-around good-to-know.
Conclusion
The Official JuniorBiz Lawn Mowing Guide could definitely help you bring your business to the next level. The tips, advice, and ideas imparted in this book are extremely useful, and I have certainly changed parts of my lawn mowing business philosophy because of reading this book. I would recommend it to anyone who is interested in starting a teen lawn business or someone who wants to bring their business to the next level. I enjoyed it, I know you will, too.
Buy the Official JuniorBiz Lawn Mowing Guide (affiliate link)
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