Why People Hire You to Mow Their Lawn

While running your teen lawn mowing business, it is good to be clear on exactly WHY people hire you to cut their grass. This can be important so you know who to market your services to, as well as understanding what people want from you.

I was feeling contemplative as I walked home from a sweatier-than-usual job the other day, and I came up with the following, I suppose relativly obivous, but important idea:

Your customers have a surplus of money, but not enough time/energy to mow their lawn.

You, on the other hand, have a monetary deficiency and an excess of time/energy.

I find this loaded with meaning.

First of all, according to the two above statements, the amount of money changing hands should equal the amount of time/energy expended. Therefore, the amount of work you put into the job should result in a just reward.

Formula Example:

$$$ - time/energy = time/energy - $$$

2 x $$$ = 2 x time/energy

$$$ = time/energy

More on How Much to Charge Per Job if you follow the link.

There is more to this. Usually, the only reason someone will hire you is if they have enough money to expend and/or do not have enough time or energy. This produces a certain demographic you should be marketing to. The people who you are advertising to have to have enough money to pay you. Some people just like to see teens out working hard. However, most of the people you serve probably either don't feel like toiling in the sun or simply do not have time.

Although it isn't completely necessary to have the above information, it is good to know when you are marketing and figuring out how to charge clients.

Good luck in your teen lawn business.

Labels: business